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Do People Fall for This?

Stores routinely charge more for products marketed to women than the same product marketed to men, especially if it's a bath or beauty product.  Shampoo, conditioner, soap, body wash--if it's pink, the price goes up.

Check this out. The Kroger where I shop has its Health and Beauty Aids section dividied into FOR HIM and FOR HER with little signs, as in "HAIR CARE for him" and "HAIR CARE for her" or "SKIN CARE for him" and "SKIN CARE for her."  They also have separate "SHAVING for him" and "SHAVING for her" sections.  In it are a variety of razors, including Kroger store brand razors.  These were in the "for her" section:

And these were in the "for him" section:

A $2.00 difference.  They're the same product with a slightly different shape.  Apparently, a different shape requires a $2 markup.

The body wash marketed for men cost about 2/3 the price of the body wash for women.  Same brand, same ingredients, but a higher price because the bottle was a different shape and was a soft beige instead of battleship gray.  (I didn't take photos.)

Do people fall for this?  Do they refuse to look at the other side of the aisle and end up paying more for exactly the same product?  I'm guessing they must, otherwise the company and the store wouldn't do it.

My advice?  Stop it!  A razor is a razor.  Shampoo is shampoo.  Soap is soap.  Color is meaningless.  Pink, blue, gray, orange--who cares?  Comparison shop.  Don't let them rip you off.  And the stores need to stop dividing us by gender.


( 6 comments — Leave a comment )
Nov. 29th, 2016 04:14 pm (UTC)
I've been buying 'men's' razors for years.

The double edge to that razor, though, is that when we don't buy "female" products, they discount us as an actual market force, and therefore ignore us when they consider what to produce/market/sell...
Nov. 29th, 2016 05:01 pm (UTC)
Damned if you do, screwed if you don't. Though there's no reason for the store or the company to raise prices on women's products. They already make a killing by overpricing tampons and pads.

Edited at 2016-11-29 05:03 pm (UTC)
Nov. 29th, 2016 11:38 pm (UTC)
Same but worse if you compare the prices for mens and womens clothes. And the workmanship on the mens is better too.
Back when I used to wear hiking boots I asked why the prices on the imported womens ones were so much higher then on the mens. Import duties on womens shoes were higher in addition to the manufacturers differential.
Nov. 30th, 2016 07:47 pm (UTC)
I shop for toiletries with the hubby. I let him pick the scent of our body wash, we use the same shampoo & conditioner. I barely shave, and only in the shower, so we have separate razors. They are different styles because 1) he's scraping his face every other day and I'm only mowing my armpits once every few weeks, and 2) my replaceable-cartridge shaver is older than our relationship.

Pit-stick will be the next hurdle. We'll probably keep it separate for the same reason people keep separate toothbrushes.

also: the women's razor in your photo is 4 blades and the men's is 3 blades. there's half your $2 difference.

Edited at 2016-11-30 07:49 pm (UTC)
Nov. 30th, 2016 08:08 pm (UTC)
Deodorant is another one of the stupid markup things with His and Her sections, each with different prices. I've noticed that Dry Idea (which only comes in unscented and baby powder scent) has no male/female versions, and the store always tucks it away in the bottom corner of the display. Coincidence? I doubt it.
Dec. 1st, 2016 06:52 pm (UTC)
Did a quick comparison last night when picking up deodorant for the hubby. Found the women's version of hubby's preferred brand & scent, and it's the same price, BUT it has 1/10 of an ounce less product. (2.7oz v. 2.6oz).
( 6 comments — Leave a comment )
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